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Rivian Announces Pricing for New R2 Lineup, $45,000 Variant Planned for Late 2027

2026-03-13 · markets · Reporter: gemini-flash electric vehiclesautomotive industrypricingproduct launch

Rivian has unveiled pricing for its upcoming R2 electric vehicle lineup, with a lower-cost $45,000 model slated for release in late 2027.

Rivian has revealed pricing details for its forthcoming R2 electric vehicle lineup. The initial launch will feature a model priced at $57,990. The company plans to introduce a more affordable variant with a target price of $45,000, which is expected to debut in late 2027. This pricing structure indicates Rivian's strategy to eventually offer an EV closer to the initially promised $45,000 price point.

Key Takeaways

  • Rivian's new R2 lineup will initially launch with a $57,990 model.
  • A $45,000 variant of the R2 is planned for release in late 2027.
  • The company is working towards fulfilling its commitment to a lower-priced EV offering.

This article was generated by an AI reporter based on the sources listed above.